Posted: Mon Jun 29, 2009 6:54 pm |
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Alex wanted to play in the old buildings. This is an old article, but it says a lot about the Heaves.
Article of the Week: Alexander Wolff Starts His Own ABA Team
December 15, 2005 8:01 PM
Man, this is fantastic. Sports Illustrated's Alexander Wolff has put up his own money to launch the Vermont Frost Heaves of the ABA. It's one part mad-cap fun, and another part something he's really serious about. Now he's telling all about it:
Indeed, while the idea struck in a moment of whimsy, and I'd be lying if I said that
romance hasn't helped sustain it, over a year's gestation the Frost Heaves have grown serious, even metastasizing into something of a mission. We'll sell locally grown and produced food at our concession stands. We'll aspire to be the first "climate cool" team in pro sports, offsetting our
carbon emissions with renewable energy credits. As sprawl and big-box
stores threaten to leech vitality from the
village centers that define the essence of Vermont, we'll bring life to old buildings. As the state's manufacturing sector erodes, we'll
explore new ways to use the web, allowing fans with a
laptop -- who now have to content themselves with fantasy sports -- to vote electronically on select team matters. As almost everything Americans consume, from food to media, gets more homogenized, and shipped farther to the point of consumption, we'll field a team with Vermont players at its core, in the same way that residents of our state shop at farmer's markets and listen to locally
programmed radio. The Frost Heaves model is built for both the 21st century and the state it will call home: part reality series, part high-tech
demonstration project, part New England town meeting, part local hero. In other words, not your typical pro basketball team.
The team's tagline is "We're gonna be the
bump in their road." The team website has some great stuff (including news from the future). I'm adding it to the blogroll. But, seriously, if you only ever remember one thing that I have ever written over at Gekko Blogs, let it be this: if you are a company that has a great story, and goes to great lengths to do things in a way that you are proud of, then please
promote yourself with a blog! Not a regular website! That's the way you'll make clear that you're different from the competition. Don't tell them once, show them over time. Mr. Wolff, the Frost Heaves must have a blog! I insist on it! Especially with a writer as the GM/owner. It's a gimme.
Article of the Week
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